Alexandria, VA | March 18, 2026 — Coming Soon listings will have the opportunity to appear exclusively on Zillow as part of Zillow’s Preview program, providing additional exposure for Berkshire Hathaway HomeServices PenFed Realty listings on the most visited real estate search site in the country

The Berkshire Hathaway HomeServices franchise network and HomeServices of America today announced a partnership with Zillow Group that will give the listings of agents affiliated with Berkshire Hathaway HomeServices PenFed Realty a new way to bring listings to market earlier on Zillow and Trulia, creating additional visibility for their listings and lead opportunities.

Through this partnership, eligible Coming Soon listings from PenFed Realty agents will appear on Zillow as part of the Zillow Preview program before they go active, providing early, public exposure on Zillow and Trulia — part of the most visited real estate app and website in the country

With an average of 235 million unique users a month, Zillow has the #1 U.S. real estate app, with more than twice as many daily active app users as its largest competitor.

A Coming Soon listing featured in Zillow Preview will prominently display the name of the brokerage, agent photo, and listing information, along with enhanced placement and visibility within Zillow so it stands out to consumers browsing homes before it officially hits the market.

Consumers who view the Zillow Preview listing will be able to contact the Berkshire Hathaway HomeServices PenFed Realty listing agent directly.

Once the Coming Soon period ends, the listing will then appear on Zillow under the standard display rules that apply to all active listings.

The Zillow Preview program does not introduce new rules or requirements. Listings must still comply with all local MLS guidelines regarding Coming Soon marketing. 

“At PenFed Realty, we believe in letting our Sellers make informed decisions about how their homes are marketed while, at the same time, maintaining transparency in the market for Buyers and Agents as well,” said Kevin Wiles, CEO and President of Berkshire Hathaway HomeServices PenFed Realty. “By partnering with Zillow on this exclusive Preview program, we are giving our Sellers a distinct competitive advantage by providing them with premium placement of their Coming Soon listing on the most visited home search portal in the United States. The Zillow Preview program will allow our Agents to seamlessly provide broad market exposure to the largest pool of potential buyers for our listings. At the same time, the program will help our Agents win more listings and capture early, high-intent buyer leads on those listings. This innovation allows our Agents and Sellers to build massive momentum before a home becomes fully active on the market, reinforcing PenFed Realty’s commitment to digital marketing excellence.”

Are you an Agent interested in learning more?  Schedule a confidential conversation with our team to discover how you can take advantage of our latest partnership.

About Berkshire Hathaway HomeServices PenFed Realty

Berkshire Hathaway HomeServices PenFed Realty is a full-service real estate company with an impressive annual sales volume exceeding $6 billion. With nearly 2,000 agents and 60 offices, the company provides comprehensive real estate services nationwide, assisting over 20,000 clients annually. PenFed Realty is a wholly owned subsidiary of PenFed Credit Union and a proud member of the Berkshire Hathaway HomeServices brokerage network, operated by HSF Affiliates LLC. We are committed to being an equal employment opportunity employer. Equal Housing Opportunity.